Hi, I’m Pia. I’m an award-winning interior designer, creative director and photographer, helping brands and private clients create places, identities and experiences that feel deeply connected. My work sits at the intersection of interior design, branding and visual storytelling, bringing together space, materials, imagery and creative direction into one cohesive vision.

With a background in photography and over fifteen years of experience across hospitality, residential design and branding, I've learned that the strongest concepts don't stop at a logo or a room. They continue through every touchpoint—how a brand looks, how a space feels, how light enters a room, how materials age, how photographs capture an atmosphere, and ultimately, how people remember the experience.

Colour has always been at the heart of my work. Long before I began designing interiors, photography taught me to see how light, colour and composition shape the way we feel. Every palette tells a story. Every material carries emotion. For me, colour is never an afterthought—it is often where every project begins.

The longer I work in design, the more convinced I become that beauty is never accidental. It grows from paying attention—to colour, proportion, light, materials and, above all, to the people who will experience a place. Meaningful spaces, memorable brands and lasting imagery don't happen by chance. They are created through intention, curiosity and care.

It's my way of working, my way of seeing—and ultimately, my way of building beautiful.

Interior
designer

brand
visionary

Meet Pia

xoxo Pia

Beauty is something
we care to create.

i believe

THE PURSUIT OF PERFECT IMPERFECTION:         01. Family - Life with my children, and the imperfect beauty of everyday life        02. OBJECTS WITH A PAST — Vintage furniture, patina and the quiet soul of things made to last.       03. PHOTOGRAPHY — In my late twenties and early thirties, a camera took me around the world. It allowed me to encounter remarkable places, cultures and people — and shaped the way I see to this day.

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THINGS, PLACES & PEOPLE THAT SHAPE ME